Online Digital Marketing & AI Expertise Program
“Become Independent”
Master Digital Marketing & AI to Innovate, Grow, and PROSPER
About Digital43
Growing an online business and career is hard. Digital43, a Growth Marketing Firm, makes it easier, more predictable, less stressful, and more fun with expertise in AI Driven frameworks and ready SOPs that can guide aspirants also to build their career in Digital and Growth Marketing.
Course objective
What will you learn
Meta Ads Management, LinkedIn Marketing, eCommerce Business Fundamentals, Content Marketing, and the emerging field of AI, particularly Prompt Engineering on ChatGPT.
Delivery
This 5-week intensive program is tailored for 3rd &4th Graduation Students. .1 Hour Weekday classes and a dedicated 1.5 hour weekend session for doubt-clearing and skill refinement.
WEEK 1
Meta Ads Management (Facebook & Instagram)
Pain Point Addressed:
Limited real-world experience and confusion about which skills are valuable.
Topics Covered:
- Introduction to Meta (Facebook & Instagram) Ads
- Setting Up and Managing Ad Campaigns
- Audience Targeting and Segmentation
- Budgeting and Bidding Strategies
- Analyzing Ad Performance Metrics
AI Integration: Using AI tools like ChatGPT for ad copywriting, audience insights, and A/B testing strategies.
WEEK 2
AI & Prompt Engineering on ChatGPT
Pain Point Addressed:
Uncertainty about the latest technologies and how they fit into digital marketing:
Topics Covered:
- Introduction to AI and its Role in Digital Marketing
- Understanding Prompt Engineering:
- Writing Effective Prompts for Content Creation, Ad Copy, and Customer Engagement.
- Automating Repetitive Tasks:
Practical Exercises: Students will create and refine prompts to generate content.
WEEK 3
Content Marketing & Application of Knowledge
Pain Point Addressed:
Difficulty in creating and distributing impactful content that stands out.
Topics Covered:
- Introduction to Content Marketing and its Role in Digital Strategy
- Content Strategy Development with AI assistance.
- Creating Compelling Content: Writing & Visual Design with AI tools.
- Content Distribution Channels and Measuring Performance
AI Integration: Combining AI and Content Marketing for maximum impact, automating content creation, repurposing, and distribution
WEEK 4
LinkedIn Marketing (Master LEAD GENERATION)
Pain Point Addressed:
Struggling to build a professional network and market yourself effectively
Topics Covered:
- LinkedIn Profile Optimization for Personal Branding
- Content Strategy for LinkedIn
- Building and Engaging a Professional Network
- Measuring LinkedIn Campaign Success
AI Integration: Leveraging AI for crafting personalized connection requests, LinkedIn posts, and analyzing engagement metrics
WEEK 5
Business Fundamentals
Pain Point Addressed:
Lack of practical experience and uncertainty about applying theoretical knowledge.
Topics Covered:
- Understanding the eCommerce Landscape
- Setting Up an Online Store: Platforms and Tools
- Product Listing Optimisation and Inventory Management
- Payment Gateways and Logistics
- Marketing Strategies for eCommerce: Discounts, Bundles, and Email Marketing
AI Integration: Utilising AI for customer behaviour analysis, personalised marketing, and automated customer service
WEEK 6
ASSESSMENT & CERTIFICATE
Integrated Digital Marketing Campaign: Developing a full-funnel digital marketing campaign, incorporating Meta Ads, AI tools, Content Marketing, LinkedIn Marketing, and Business Fundamentals
Quiz and Certification will be provided to all the students for
“Digital Marketing & AI Expertise“ from Digital43
Your Instructor
Mr. PRAVEEN KUMAR
Entrepreneur and Digital Coach
As the Founder & CEO of Digital43, I specialise in delivering cutting-edge growth and marketing services, along with coaching digital enthusiasts to excel in their fields. Additionally, I am the proud founder of Love of India, an e-commerce brand dedicated to bringing organic and natural food products right to your doorstep. Also, as a co-founder at Fluerir Exports further underscores my commitment to driving excellence in manufacturing and exports.
What will you Gain?
Hands-On Learning
Apply what you learn immediately with practical exercises and AI-enhanced projects.
AI-Driven Insights
Leverage the power of AI to optimise your digital marketing strategies
Portfolio Development
Build a portfolio of digital marketing projects that showcase your proficiency with both traditional and AI-driven tools
Career Guidance & Early Earning Opportunities
Guidance on building a career with AI-enhanced digital marketing skills