Digital marketers and small business owners who are beginning their online or digital journey find a huge number of prospects, each portraying a high potential opportunity to stand out in the highly competitive field of Search Engine Optimization (SEO). It becomes tough to choose the right strategy with the right approach. Now, imagine, once your website was not at all visible to anyone online but now gaining a lot of visitors. How does this happen? Read along as we discover effective and easy-to-follow SEO hacks, abandoning all those inefficient strategies that do not yield the desired result.

Throughout this journey, we will utilize interesting facts and valuable sources, providing a step-by-step guide for all those who want to or are working towards achieving a great online presence and visibility.

Our client website stories will inspire you to try these techniques. 

Best Practical SEO Techniques

Small business owners and digital marketers must choose the correct result-oriented SEO techniques. According to HubSpot marketing stats, about 75% of users consume information that is available on the first page of search results. They do not scroll further. Thus, it proves the importance of applying the right strategies to make sure that your website appears on the first page.

High-Quality Content

Creating quality SEO content is highly demanded and Digital43 knows this very well. Creating helpful, informative, and suitable content where the whole world is filled with information is non-negotiable. According to a study by HubSpot, it is found that companies who publish blog posts of more than 16 each month get 3.5 times more visitors than those who publish less than four blog posts. 

In this case, you cannot afford to create content that is not informative, engaging, valuable, or unique. It is crucial to keep your content updated. Make sure your content follows the latest trends and updates. This practice will attract more visitors and make them return as you consistently provide value to the content.

You can also try this as it worked for our client. We have increased our client’s online presence by creating quality content for their site. We have written informative blogs and focused on creating unique and SEO plagiarism-free content that boosted their site. Our client website saw a 30% increase in its organic traffic within 3 months.

Effective Keyword Strategy

Keywords play an important role in creating good content as well as in SEO strategy. As per our experts, keyword research strategy includes recognizing the intent of the user and making sure that it is synchronized well with the business goals. For this, it is recommended to invest time in learning about your audience, find out what topic they are interested in reading about, focus on competitor research (what your competitors are doing), and then create a strategy according to it. 

 To rank your website on Google, follow these steps: 

• Do the SEO audit i.e. website analysis
• Analyse the keywords of low-performing pages
• Find out what keywords are working well for your competitors. 

You can use tools like SemRush Keyword Overview and Google Keyword Planner.

Keyword selection is highly decisive. To select the best keyword focus on the potential of the keyword which means that the particular keyword should attract a valuable and relevant audience. Also, how relatable they are with your content and how difficult their competition is. Always remember, that the higher the potential keyword and lower the competition, the more content visibility.

A study by Moz reveals that 70% of all search traffic comes from “long-tail keywords” rather than “short-tail” keywords.

Our client was experiencing a sudden fall in their product sale. We performed a website analysis to know the reason behind it. The site lacked relevant product keywords and the intended audience was not right. Therefore, we performed the above-discussed hack and also tried some long-tail product-focused keywords. This worked well and resulted in a 70% increase in their product sale within 3 months. 

Improve User Experience

A Google study shows that websites that take more than 3 seconds to load are deserted by 53% of mobile users. Google algorithm benefits websites that are mobile-friendly, that load fast, and are easy to navigate. Maintaining a good user experience is necessary and cannot be ignored. It is one of the major rules that need to be followed to rank the website online.

Therefore, we at Digital43 take care of it. We make sure that your website works well on mobile and that the content you want to share with your audience is easily accessible to them.

We did the same for one of our clients whose site was not optimized for mobile. Thus, we focused on optimizing the site and making it mobile-friendly. Also, optimized the images to increase the page speed and solve the navigation issue. This simple practice increased the site’s traffic by 40%.

How To Get Your Business Noticed Online? We have a Solution. 

How to increase website visibility:

It is a difficult task to make your site visible to the users. However, we use advanced SEO techniques and hacks to make sure that your website achieves online visibility and users’ attention. We focus on overall website optimization such as SEO optimization, social media optimization, etc.  

Why It is Important to Remove Outdated Content:

We follow the rule of regularly checking and updating your content as needed. It holds great importance because it can directly attack your website’s credibility. It can misguide your users or customers which will result in decreasing their trust. We focus on keeping your content fresh and engaging to increase your ranking as well as user experience. 

Why Keyword Research is Important:

We practice keyword research as it lays the foundation for other digital marketing practices. We aim to select the best keywords that align well with your product and business goals. This helps your content to reach the right audience which will automatically enhance your website’s presence online.  

How To Improve Search Engine Ranking: 

We precisely work on understanding online customers and how search engines work. Analyze what kind of content is working presently and focus on maintaining the authority of the content.  And then make the relevant changes to help your business rise again in search engine ranking. 

How To Enhance User Experience:

We know the importance of users. Thus, we focus on improving the user experience of the site. We make sure that the site is responsive and easily accessible. We keep track of all the metrics of user experience and maintain a consistent flow of content. We do this to make our consumers our loyal customers.

How To Find Your Target Audience:

Connecting the right business or product to the right audience is very important. We achieve this through market research, audience persona, social media insights, and product or business research. It is on the priority list of our experts.

In the world of SEO, you need to be persistent with it. Do not consider it as something that will yield results immediately. It requires a lot of practice and learning. After learning various SEO techniques, a question comes: Are you ready to defeat your competitors and own the digital world? Many agencies provide SEO or digital marketing services and Digital43 is one of them. We are an SEO agency that provides various other services like SEO content writing, SEO on Instagram, and SEO on other social media platforms. We are equipped with the required tools and strategies, and all are data-driven. The SEO charges in India are very low because people are not aware of the power of SEO and organic growth. But now, the time has come for you to understand the need for SEO and how you use it to change the game. 

Are you ready for this?