Use browser notifications as a retention tool

Here’s what Browser notifications can do for you:

Browser Notifications are relatively new to businesses so not many companies are using them yet. This gives you an edge over your competitors.
These notifications pop in as reminders. Your brand stays in the mind of your customers after such repetitive reminders.
Their delivery rates are phenomenally higher than email. Since there is no spam box for browser notifications they go straight to your customer.
You reach your users on almost every browser even when they are not on your website.
All your visitors have to do is click one button and they are instantly given access to the info they need. No email address or other personal information is required. There’s a lesser opt-in effort both on your side as well as the visitor’s side.
Browser notifications operate in Real-time and facilitate the feature of instant messaging.

Are you interested in learning more? Great!

But remember the beginning part where I mentioned that you need to play responsibly when it comes to browser notifications?

Here’s how you can do it:

Have a look at these metrics and conservatively set your expectations:

For e.g: 30.000 users

For e.g: 3%

Expected CTR
Let’s do the math by continuing our example of a 3% opt-in rate and 30K users.
Of all your visitors let’s say 27 would actually opt-in through the browser notifications.
If your average order value is €200 and the conversion rate is 6% you would get an average of 1.62 orders per notification which means it is worth approximately €324 to send a notification.
This math right here shows that it will be a smart choice to use browser notifications.
Similarly, do your own calculations and find out if and how Browser metrics would work for you.
If the scales tilt to profits then Voila! You’ve set yourself up for success. If they don’t then don’t worry because there are still so many other tools that will drive in results for you.

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