How often have you marked an unknown email as spam because the sender slapped your face with offers when you didn’t even know the brand?
In other words, Do you search for the stamp of social approval before buying something?
Us humans have a tendency to demand social proof, an assurance that something works before we invest our time, money, and energy in it.
Think about it. Don’t you check reviews before you purchase something? Maybe you’re going out for dinner. I’m sure that the first thing you do is check reviews of restaurants around you online.
Social proof on landing and pricing pages is the quickest way to gain the trust of your leads and convert them into paying customers.
Here are some social proofs that you can use:
- Testimonials from customers
- Featured tweets about your company
- Logos of some of your well-known clients
- Quotes from industry leaders
- Badges of companies that have reviewed you
- Highlighting the number of customers or users you have
- Safety badges from internet authorities like SSL providers
- Featured case studies
- Images that show professionalism and authority, like photos of doctors or professors
Test what works best at which stage of your customer’s journey.
Case studies, for example, are probably the most relevant for visitors in the decision stage. Logos of well-known newspapers that have featured you would go a long way on your homepage for those first encountering your brand.
As with everything else in the world, you overuse these and you would be the Fake Frank or Narcissistic Nelly whom no one wants to be in the shoes of.
Use them wisely, on the other hand, and they’ll be a gem on your site!
Thank You,
To read more blogs click here