What is marketing in email and Email marketing How to guide.

Email marketing is an unsung hero. Many company owners or digital marketing beginners are unaware of the power of email marketing. It is not just a feature available on our phones but a great channel to grow and nourish your business. It can skyrocket your business growth from branding to sales. According to a study by Statista, on average email marketing drives a return on investment (ROI) of $36 for every dollar spent which is found higher than any other channel available online. If you are someone who is searching online on “how to grow your business with less investment” or “how to generate sales or leads without any investment or at a very low cost”. Then, this article is for you. 

We are going to talk about the email marketing secrets that helped us in our digital marketing journey, our business growth, and our client’s success stories. So, let’s dive into the article.

Email marketing is an effective marketing tool for building a brand, customer relationship, and driving sales by sending descriptive and targeted emails to potential customers or existing customers. A proper email marketing strategy also helps with customer retention.  According to a study by Statista, the number of email users is all set to grow by 4.73 billion in 2026 globally. The above statistics show the importance of email marketing as a huge number of users i.e. potential customers are present on this channel.

You can use it to keep your customers updated about the coming events in your company. Gives your customers a keen insight into your business goals and what value you aim to add to their lives. This will eventually help you in creating awareness about your business, gaining their trust, followed by lead generation and eventually sales.

There are several types of email marketing that businesses and individuals use to communicate with their audience. Here are some common types:

Transactional Emails:

These are automated emails that are triggered by a user’s action, such as a purchase confirmation, shipping notification, or password reset.

Promotional Emails:

These are designed to promote products, services, or special offers to encourage recipients to make a purchase. For example sales announcements, discount codes, or limited-time offers.

Newsletter Emails:

These are regularly scheduled emails that provide updates, information, or content related to a specific topic. Newsletters are often used to build and maintain relationships with subscribers.

Welcome Emails:

These are made to be sent to new subscribers or customers to introduce them to the brand, provide relevant information, and potentially offer exclusive deals or content.

Abandoned Cart Emails:

These are made to be sent to individuals who have added items to their shopping cart but haven’t completed the purchase. These emails aim to encourage the completion of the transaction.

Survey and Feedback Emails:

These are used to collect opinions, feedback, or preferences from subscribers. This type of email helps businesses to understand their audience and improve their products or services.

Educational Emails:

These types of emails focus on providing valuable information, tips, or educational content to the audience. This can help position the sender as an authority in their industry.

Re-engagement Emails:

These are made to be sent to the target subscribers who have become inactive or haven’t interacted with emails for a while. These emails aim to regain their interest and engagement.

Announcement Emails:

These are made to inform subscribers about important news, updates, or changes within the organization. This could include product launches, company milestones, or event announcements.

Social Media Integration Emails:

These are made to encourage recipients to connect with the brand on social media platforms and promote cross-channel engagement.

Personalized Emails:

These are tailored to individual preferences, behaviors, or demographics to create a more personalized and relevant experience for the recipient.

Milestone Emails:

These emails celebrate significant events, such as a customer’s anniversary with the brand, to show appreciation and strengthen the customer relationship.

 According to ZeroBounce’s Email Statistics Report for 2024, 88% of email users check their inboxes multiple times a day. Email marketing is beneficial and important because everyone has now adopted a habit of checking their emails. 

Cost-effective:

Email marketing is cost-effective as compared to traditional marketing methods. It eliminates expenses for print materials, postage, and advertising space.

Precise targeting:

Email marketing allows for precise targeting based on user demographics and behavior, ensuring that messages reach the most relevant audience.

Real-time tracking and analytics:

Email marketing platforms provide real-time tracking and analytics, offering insights into open rates, click-through rates, and other metrics to measure campaign effectiveness.

Personalized communication:

Email marketing allows businesses to personalize messages, addressing recipients by name and tailoring content based on their preferences and past interactions.

Automation capabilities:

Automation tools in email marketing enable the scheduling of campaigns, follow-up emails, and other repetitive tasks, saving time and ensuring timely communication.

Direct and instant communication:

Email provides a direct and instant communication channel with the audience, allowing businesses to convey messages efficiently and on time.

Enhanced brand awareness:

Consistent messaging through email campaigns helps build and enhance brand awareness, reinforcing the brand image and increasing recognition among subscribers.

Easy segmentation:

Email marketing platforms allow for easy segmentation of the audience, enabling businesses to send targeted and relevant content to specific groups based on their characteristics or behaviors.

Quick distribution:

Email marketing enables the quick distribution of promotions, offers, and announcements, reaching a large audience within a short time frame.

Easy testing and optimization:

Email campaigns can be easily tested and optimized for better results. A/B testing, for example, helps businesses identify the most effective elements of their emails and improve future campaigns.

• Risk of emails being marked as spam, affecting deliverability.
• Potential for low open and click-through rates if the content is not engaging.
• Dependence on a reliable email service provider for effective campaigns.
• Limited ability to convey complex messages compared to other channels.
• Growing competition in crowded inboxes may reduce visibility.
• Compliance challenges with data protection and privacy regulations.
• Mobile optimization issues may impact user experience on smartphones.
• Email fatigue among subscribers can lead to decreased engagement.
• Constantly changing algorithms affecting email deliverability.
• Difficulty in measuring direct and immediate return on investment.

Email Marketing has helped E-Commerce Businesses get sales with no investment.

 Love of India and Organic Bite are some of our clients and both deal with organic food products. For their e-commerce business, it is very important to keep in touch with the customers. It is crucial to understand the customer’s behavioral patterns, interests, and needs. To attain this we used email marketing. We focused on understanding the customers and then crafting personalized emails which helped us grab their attention and generate leads. We sent abandoned cart emails to the visitors who once considered it and also offered emails to attract them to it. People tend to see product emails. We succeeded in achieving sales and that too without spending a single penny.

Email Marketing supports Brand recall for the audience.

Sales is not the final destination but everything has to go in a loop. Once you have attracted and converted a customer, it is very important to retain the customer until it becomes your loyal customer. If you focus on customer retention then you do not have to make similar efforts again and again to acquire the same customer. For this, brand recall is significant. You have to make sure that a visitor or a customer remembers your brand and the products that you deal with. For our client   Love Of India, we did the same with email marketing. With product emails, we existed for our customers and it helped in increasing their brand recall value.

• Define Your Goals: Clearly outline the objectives you aim to achieve through email marketing, such as increasing sales, building brand awareness, or engaging existing customers.
• Build a Subscribers List: Accumulate a list of individuals who have given explicit consent to receive emails from your business. This can be done through sign-up forms on your website, social media, or other channels.
• Choose an Email Marketing Platform: Select a reliable email marketing platform that suits your needs such as Mailchimp, Constant Contact, or Sendinblue.
• Create Segmented Lists: Divide your subscriber list into segments based on demographics, behaviors, or preferences. This allows you to send targeted and relevant content to specific groups.
• Craft Compelling Content: Develop concise and engaging content for your emails. Communicate your message, whether it’s a promotion, newsletter, or informational update.
• Optimize for Mobile: Ensure your emails are mobile-friendly to accommodate the increasing number of users accessing emails on smartphones. Test your emails on different devices to guarantee readability and functionality.
• Personalize Where Possible: Utilize personalization features to address recipients by name and craft content based on their preferences or past interactions with your brand.
• Include Clear Calls-to-Action (CTAs): Insert explicit and compelling CTAs guiding recipients on the desired action, whether it’s making a purchase, visiting your website, or filling out a survey.

• Test and Analyze: Conduct A/B testing on various elements of your emails (subject lines, content, visuals) to determine what resonates best with your audience. Analyze performance metrics such as open rates and click-through rates.

• Comply with Regulations: Familiarize yourself with and adhere to data protection and privacy regulations, such as GDPR or CAN-SPAM, to ensure lawful and ethical email marketing practices.

• Schedule and Send: Schedule your emails at optimal times based on your audience’s habits and time zones. Consistency in your sending schedule helps establish expectations with subscribers.

• Monitor and Adapt: Regularly monitor the performance of your email campaigns. Use the insights gained to adapt your strategies, refining your approach for better results over time.

This is how you can do email marketing and all the things that you should take care of. If you want your business to grow then email marketing is a must. There are many email marketing tools present to enhance your strategies. Even many email marketing free tools are out there like Mailchimp,  Sender, Hubspot email marketing, and more. If you find it hard or you want someone else to do it then there are many email marketing agency-India. Digital 43 also provides email marketing services.

I hope you get the answer to your question – “How can I do email marketing?”